To accurately grasp the public foundation and perceptual differences in the ecological development of ice and snow sports in resource-based cities, this study takes 412 residents of Daqing City as the research object. Using the literature method, questionnaire survey method and mathematical statistics method, it conducts quantitative analysis from three dimensions: core cognition, current situation evaluation and participation willingness, and adds in-depth analysis perspectives such as mean ranking, coefficient of variation and dimensional correlation. The results show that residents of Daqing City have a good overall cognition of the ecological development of ice and snow sports. However, there are intra-dimensional differences in the depth of their cognition. Specifically, their understanding of ecological impacts and development risks is relatively weak. The overall evaluation of the current development situation of ice and snow sports by residents is at a moderate level, and there are significant individual differences in the evaluation of government investment, showing a disconnection characteristic of “cognition level being higher than actual evaluation”. Residents’ willingness to participate is generally positive, with a significant preference for ecological research and study and characteristic integration projects. The willingness to pay an ecological consumption premium is higher than the willingness to participate in basic sports, and the participation degree is positively correlated with the cognition level. Based on the perception characteristics and differentiated performance, targeted promotion strategies are proposed to provide refined references for the high-quality ecological development of ice and snow sports in Daqing City.
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Share and Cite
Chen, Z., Che, M. (2025) Public Perception Characteristics and Differentiation Analysis of the Ecological Development of Ice and Snow Sports in Daqing City. Scientific Research Bulletin, 2(6), 43-51.