This paper, framed within the social function theory of communication, explores how museum curators use short video platforms to fulfill their professional responsibilities and communication missions. The study finds that short video platforms effectively expand the curators’ practical capabilities in the four major communication functions: environmental monitoring, social connection and coordination, heritage transmission, and entertainment. By analyzing cases such as the Palace Museum and the British Museum, this paper systematically discusses curators’ innovative practices in content creation, community building, and cultural education, while also deeply examining challenges such as content homogenization, copyright protection, and technological updates, and proposing corresponding optimization strategies. This research provides a theoretical perspective for understanding the professional role of museum curators in the digital age and offers practical references for museums’ communication innovation in the digital era.
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Share and Cite
Lin, H., Yun, L. (2025) The Functions of Dissemination and Their Manifestation in the Profession of Museum Curators: A Case Study of Short Video Platforms. Journal of Social Development and History, 1(6), 127-134.