Under the global agenda of the Sustainable Development Goals, sustainable agriculture, and inclusive digital transformation for smallholders, specialty horticultural and medicinal crop industries still face multiple prominent constraints. These include fragmented cultivation, information asymmetry across value chains, high digital adoption costs, and weak coordination among primary, secondary, and tertiary sectors. Taking the Gardenia jasminoides industry in mountainous southern Zhejiang, China, as a representative case, this study aims to construct and evaluate a lightweight digital value-traceability model for smallholder-based rural industries. The study adopts a mixed-methods design, combining questionnaire surveys, semi-structured interviews, field investigation, quasi-natural experimental comparison, and prototype system development. Based on agricultural value‑chain theory, information asymmetry theory, and inclusive digital agriculture theory, this study proposes a conceptual framework. The framework integrates Internet of Things (IoT) sensing and consortium blockchain to establish a value‑mapping mechanism linking primary production data, secondary product quality grading, and tertiary agritourism value creation. Empirical pilot results show that the traceability model reduced product-information distortion to 0.3%, improved industrial regulatory efficiency by 40.0%, and increased standardized harvesting from 40.0% to 80.0%. It also lowered digital investment pressure for small and micro operators and expanded diversified operating income opportunities for farmers through branding, cloud adoption, harvesting reservation, and agritourism services. The study concludes that digital traceability should be understood not only as a technical tool for information verification, but also as an institutional mechanism for value conversion and three-industry integration. Theoretically, this research extends agricultural value-chain and inclusive digital agriculture studies. In practice, it provides a replicable lightweight digitalization model for specialty smallholder industries in global mountainous and rural regions, echoing the agenda of the Food and Agriculture Organization of the United Nations (FAO) for sustainable smallholder development.
References
[1] Gumbi, N., Gumbi, L., Twinomurinzi, H. (2023) Towards sustainable digital agriculture for smallholder farmers: a systematic literature review. Sustainability, 15(16), 12530.
[2] Lu, Z., Gou, D., Wu, Q., Feng, H. (2025) Does the rural digital economy promote shared prosperity among farmers? Evidence from China. Frontiers in Sustainable Food Systems, 9, 1649753.
[3] Sunny, F. A., Hajek, P., Munk, M., Abedin, M. Z., Satu, M. S., Efat, M. I. A., Islam, M. J. (2022) A systematic review of blockchain applications. IEEE Access, 10, 59155-59177.
[4] Khanna, M. (2021) Digital transformation of the agricultural sector: pathways, drivers and policy implications. Applied Economic Perspectives and Policy, 43(4), 1221-1242.
[5] Birner, R., Daum, T., Pray, C. (2021) Who drives the digital revolution in agriculture? A review of supply‐side trends, players and challenges. Applied Economic Perspectives and Policy, 43(4), 1260-1285.
[6] Mushi, G. E., Di Marzo Serugendo, G., Burgi, P. Y. (2022) Digital technology and services for sustainable agriculture in Tanzania: a literature review. Sustainability, 14(4), 2415.
[7] Mirabelli, G., Solina, V. (2020) Blockchain and agricultural supply chains traceability: research trends and future challenges. Procedia Manufacturing, 42, 414-421.
[8] Ferrández-Pastor, F. J., Mora-Pascual, J., Díaz-Lajara, D. (2022) Agricultural traceability model based on IoT and Blockchain: Application in industrial hemp production. Journal of Industrial Information Integration, 29, 100381.
[9] Cordeiro, M., Ferreira, J. C. (2025) Beyond traceability: decentralised identity and digital twins for verifiable product identity in agri-food supply chains. Applied Sciences, 15(11), 6062.
[10] Kraft, S. K., Kellner, F. (2022) Can blockchain be a basis to ensure transparency in an agricultural supply chain? Sustainability, 14(13), 8044.
[11] Singh, A. K., Nagaraju, K., Singh, N., Thriveni, V., Kumar, N., Sharma, A., Ahmed, R. (2025) Contract farming and its economics implications for small and marginal farmers: a critical review of policy and practices. Journal of Experimental Agriculture International, 47, 311-327.
[12] Ramanathan, U., Ramanathan, R., Adefisan, A., Da Costa, T., Cama-Moncunill, X., Samriya, G. (2022) Adapting digital technologies to reduce food waste and improve operational efficiency of a frozen food company – the case of Yumchop Foods in the UK. Sustainability, 14(24), 16614.
[13] Karatepe, I. D., Scherrer, C. (2024) Smallholder challenges of social and economic upgrading in agricultural value chains: a cross-country, cross-crop comparison. Agrarian South: Journal of Political Economy, 13(3), 317-340.
[14] Cohen, A. J., Vicol, M., Pol, G. (2022) Living under value chains: The new distributive contract and arguments about unequal bargaining power. Journal of Agrarian Change, 22(1), 179-196.
[15] Lv, G., Song, C., Xu, P., Qi, Z., Song, H., Liu, Y. (2023) Blockchain-based traceability for agricultural products: a systematic literature review. Agriculture, 13(9), 1757.
[16] Shen, Y., Sargani, G. R., Wang, R., Jing, Y. (2024) Unveiling the spatio-temporal dynamics and driving mechanism of rural industrial integration development: a case of Chengdu-Chongqing economic circle, China. Agriculture, 14(6), 884.
[17] Modica, F., Sgroi, F., Sciortino, C. (2026) Blockchain in the agri-food supply chain: a game-theoretical approach for a strategic solution to information asymmetry. Research on World Agricultural Economy, 54-71.
[18] Kamilaris, A., Cole, I. R., Prenafeta-Boldú, F. X. (2021) Blockchain in agriculture. Food Technology Disruptions, 247-284.
[19] Bosona, T., Gebresenbet, G. (2013) Food traceability as an integral part of logistics management in food and agricultural supply chain. Food Control, 33(1), 32-48.
[20] Yu, P., Teng, F., Zhu, W., Shen, C., Chen, Z., Song, J. (2025) Cloud-edge-device collaborative computing in smart agriculture: architectures, applications, and future perspectives. Frontiers in Plant Science, 16, 1668545.
[21] Hu, Y., Yu, H., Chen, Q. (2023) Digitalization driving high-quality converged development of rural primary, secondary, and tertiary industries: Mechanisms, effects, and paths. Sustainability, 15(15), 11708.
[22] Ye, F., Qin, S., Nisar, N., Zhang, Q., Tong, T., Lang, W. (2023) Does rural industrial integration improve agricultural productivity? Implications for sustainable food production. Frontiers in Sustainable Food Systems, 7, 1191024.
[23] Adekuajo, I. O., Otokiti, B. O., Okpeke, F. (2025) Digital platforms and rural tourism transformation: a case study of e-tourism innovation in underserved regions. Gyanshauryam International Scientific Refereed Research Journal, 8(3), 25-60.
[24] Lin, M. L., Wang, M., Liu, F., Chen, Y. S., Guo, D. H. (2023) Integration of agricultural and tourism resources and spatial effect based on rural digitalization: a case study of Conghua district, Guangzhou. Journal of Natural Resources, 38(2), 375-386.
[25] Du, X., Zhang, J., Gao, X., Majid, A. (2024) The impact of informatization on agri-income of China’s rural farmers: ways for digital farming. Frontiers in Sustainable Food Systems, 8, 1329674.
[26] Miao, M., Qian, Y., Wang, Y., Tang, Y. (2026) Decoding the mechanisms of agricultural multifunctionality: creative agriculture driving new quality productive forces through threshold effects and spatial spillovers. Frontiers in Sustainable Food Systems, 10, 1861143.
[27] Vriezen, R., Plishka, M., Cranfield, J. (2022) Consumer willingness to pay for traceable food products: a scoping review. British Food Journal, 125(5), 1631-1665.
[28] Li, X., Liu, C., Zhou, J., Yan, J., Liu, T. (2024) The digitalization imperative: Unveiling the impacts of eco-industry integration on sectoral growth and transformation. Sustainability, 16(21), 9522.
[29] Monda, A., Feola, R., Parente, R., Vesci, M., Botti, A. (2023) Rural development and digital technologies: a collaborative framework for policy-making. Transforming Government: People, Process and Policy, 17(3), 328-343.
[30] Ye, Y., Min, X., Liu, X., Chen, X., Cao, K., Howlader, S. R. K., Chen, X. (2025) Secure and intelligent low-altitude infrastructures: synergistic integration of IoT networks, AI decision-making and blockchain trust mechanisms. Sensors, 25(21), 6751.
[31] Shen, C. C., Chang, Y. R., Liu, D. J. (2020) Sustainable development of an organic agriculture village to explore the influential effect of brand equity from the perspective of landscape resources. Sustainability, 12(18), 7416.
[32] Ao, C., Chunyan, T., Chen, G., Zhide, J. (2026) How digital rural development can boost farmers’ income resilience. Environment, Development and Sustainability, 1-37.
[33] Marozzo, V., Vargas-Sánchez, A., Abbate, T., D’Amico, A. (2022) Investigating the importance of product traceability in the relationship between product authenticity and consumer willingness to pay. Sinergie Italian Journal of Management, 40(2), 21-39.
[34] Zhong, Y. P., Tang, L. R., Li, Y. (2022) Role of digital empowerment in developing farmers’ green production by agro-tourism integration in Xichong, Sichuan. Agriculture, 12(11), 1761.
[35] Wu, Z., Zheng, S., Wang, W. (2026) Exploring the dynamic nexus of tourism, agriculture, and travel economics: the role of environmental identity and sustainability. Current Issues in Tourism, 29(14), 2962-2985.
[36] Zhang, X., Sun, P., Xu, J., Wang, X., Yu, J., Zhao, Z., Dong, Y. (2020) Blockchain-based safety management system for the grain supply chain. IEEE Access, 8, 36398-36410.
[37] Tan, Y., Zhou, Z., Guan, X., Jiang, Y. (2026) Quality disclosure in agricultural supply chains: farmer versus platform disclosure. International Transactions in Operational Research, 33(5), 2870-2892.
[38] Adesiyan, T. (2025) Leveraging agricultural credit and digital finance for enhancing smallholder productivity and rural economic growth. International Journal of Research Publication and Reviews, 6(8), 3090.
Share and Cite
Huang, Y., Liu, X., Li, Y., Liu, J., Song, J. (2026) Digital Value Traceability of Gardenia jasminoides: An Inclusive Digital Pathway for Smallholder Three-industry Integration Under UN Sustainable Rural Revitalization Initiatives. Hong Kong Financial Bulletin, 2(1), 21-37. https://doi.org/10.71052/hkfb2025/ZYQU9375
