In the digital age, intelligent media has become a vital vehicle for integrating national identity into values education. Its immediacy, interactivity, and precision offer new possibilities. However, these technological characteristics also create inherent communication barriers. This paper examines the logical connection between smart media and national identity dissemination. It explores how enhanced efficiency, innovative formats, and targeted delivery can transform grand national narratives into relatable everyday experiences. The study then identifies core contemporary challenges: cognitive narrowing caused by algorithmic echo chambers, value erosion from content alienation, and emotional disengagement due to superficial interaction. Finally, it proposes practical pathways for innovation within the intelligent communication ecosystem. These include algorithm optimization, content innovation, and interaction reconstruction. The aim is to enhance the timeliness and effectiveness of values education in the digital era.
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Share and Cite
Jiang, N., Xiang, H. (2025) Intelligent Media as a Support for National Identity Integration: Communication Challenges and Practical Innovations in Values Education. Global Education Bulletin, 2(2), 19-23.