Tesla, as a pioneering enterprise in the global electric vehicle (EV) manufacturing sector, has garnered significant attention for its expansion in the Greater China market. The dynamics of its market presence not only reflect its strategic positioning and performance growth but also, to some extent, shape the development trajectory of the entire EV industry in the Greater China region. This course paper provides an in-depth analysis of Tesla’s marketing strategies within the Greater China market. Through a combination of research methods, including literature review, case studies, and market analysis, the paper thoroughly examines Tesla’s current marketing landscape in this region. It identifies key success factors such as innovative product design concepts and a distinctive brand image that have effectively attracted a substantial consumer base in Greater China. Additionally, the paper addresses the challenges and obstacles Tesla encounters in this market. Building on these insights, it systematically evaluates various aspects of Tesla’s marketing framework, including promotional team development, product promotion strategies, distribution channel optimization, and pricing strategies tailored to specific areas within the Greater China region.
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Share and Cite
Ma, M., Qiu, H. (2025) Research on Tesla’s Marketing Strategy in the Greater China Market. Hong Kong Financial Bulletin, 1(5), 24-33.