In the context of consumption upgrading, integrated development of new agricultural science industries, and young consumers’ pursuit of distinctive dining experiences, the traditional braised and roasted poultry industry is confronted with multiple market difficulties. These challenges mainly include product homogenization, demographic segmentation among consumers, and low added value brought by conventional production techniques. This study examines a university student innovation project – “Molecular Cuisine Roast Duck” – which combines Sichuan’s traditional roast duck preparation methods with modern molecular cooking technologies. By integrating techniques like reverse globularization, liquid nitrogen freezing, air foaming, and slow-cooking at low temperatures, the project has developed an innovative composite roast duck product system. The research conducts in-depth analysis across multiple dimensions – including market pain points, technological frameworks, diversified business models, risk management, industry-academia collaboration, and rural employment opportunities. It establishes an integrated industrial development pathway combining “traditional agricultural ingredients + modern food technology + online-offline retail + franchise operations”. The findings demonstrate that integrating traditional prepared foods with molecular cuisine effectively enhances agricultural product value, expands the youth consumer market, and leverages university innovation resources to create replicable entrepreneurial models for deep processing of traditional braised dishes and roasted poultry products. This research also provides both practical insights and theoretical references for relevant industrial development.
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Lv, S., Zhu, M., Zhang, H., Zhang, J., Liu, H. (2026) Research on the Integration of Traditional Sichuan Roast Duck with Molecular Cooking Techniques and Its Industrial Application in the Context of New Agricultural Sciences. Journal of Social Development and History, 2(3), 10-19. https://doi.org/10.71052/jsdh/CFZJ7781